Defining the Global Market Opportunity for a Chronic Wound Infection Diagnostic Device

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ITI Scotland needed to ensure that its proposed £7.9m investment in the development of new, advanced wound care technology was backed by a solid commercial and market case. Using Strategyn’s Outcome-Driven Innovation (ODI) process, the organization was able to:

  • Reveal a clear market opportunity for superior chronic wound care solutions
  • Identify, with precision, the unmet needs of wound care practitioners across three continents
  • Discover four hidden practitioner segments with distinct patterns of need
  • Formulate a multi-platform innovation roadmap to focus research and development activities on addressing globally-relevant chronic wound care market opportunities