Publikationen: Strategie

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A New Perspective on Strategy

Anthony W. Ulwick, 1. Januar 2011

The goal of strategy formulation is to create a unique and valued competitive position, but until now, how this is done has been unclear. This article explains what strategy really is and reveals the six growth paths that a company can pursue in any market to differentiate its offerings and grow revenue.

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Strategie, Innovationsmanagement